Beginning of 2019, Åhlens launched Minimarket kids in all their department stores throughout Sweden. In this co-lab, we have an intertwined design process with Åhlens. We create some parts, and their inhouse designers create some parts, in Minimarket spirit.

When launching Minimarket kids, we focused on some classics from our womens wear. Characters as Ladybug (SS09), Dalmatian (AW10) and Turtle (SS10) were there, transcendent from their mother versions. Any questions regarding products for minimarket kids is handled by Åhlens customer service. You can reach them here. We also welcome any thoughts and ideas you might have, send them straight to us here. All cotton and jersey for Minimarket kids is eco-friendly and labelled "Bra Val". Shop Minimarket kids here.