We produce our womenswear in the exact amount ordered by our customers. The total amount made of each design is stated on the care label – it is rarely more than 100, sometimes it is as few as 20.
We produce no stock, and when a specific item is sold out you won’t be able to buy it again. Unless it is any of our black cupro or jersey classics that is, they are produced again when our retailers need them, in the exact amount needed. No more.
Instead of building huge collections released a few times a year, we drop smaller collections in stores every 8th week. This way, we even out the workload for us, our suppliers and retailers.
We have three chapters in each collection;
- items made from leftover fabrics from other brands and weavers.
- items made from OEKO-certified, toxic free cupro, woven in Italy.
- our printed items, with our own prints. These fabrics are woven in Italy.
All components for our womens wear are bought within Europe.
All womens wear are sewn in Estonia. We always ship by truck and boat - never by air.
We have long relationships with all of our suppliers. We sew all our womens wear with one factory in Estonia - the same factory that made our very first Minimarket pieces in 2006. Same goes for our Italian made hats. Samuele who produces all our hats today was the one we developed our first Hat Shells with in 2008. Samuele, representing the third generation in a family company, is based in Montappone, a part of Italy were hat production started out by people making straw hats out of leftovers from the wheat harvest.
